Ranchers produce cattle. Markets buy beef. There are many steps before a steer becomes a steak. The Steer to Steak Program is thus a complex undertaking that differs from the Market Connection Program by addressing ranchers who sell cattle rather than a market-ready product (beef).
With over 40 million acres in pasture and rangeland, Montana’s 11,000 plus ranchers play a significant role in preserving the region’s open spaces and protecting wildlife habitat. In recognizing the important stewardship role of these livestock producers, WSE is working to develop premium-based markets for sustainably raised cattle.
These markets will provide economic incentives for regional producers and help maintain these ranches for future generations. This program will also help WSE achieve its goal of maximizing acres under sustainable management in the region. Through the Steer to Steak Program WSE will work with feeders, packers, distributors and consumers to create a viable, long-term market for ranchers that meet our Sustainability Criteria.
